Cover Story
Brioni x Harrolds
Inside Harrolds Sydney Man’s new shop-in-shop.
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Just a season shy of the two-year anniversary of Brioni and Harrolds, the Italian tailoring house finds a more permanent home in Harrolds Sydney Man.
The shop-in-shop, having opened earlier this year, joins an established suite of menswear tailoring brands including Lardini, Tom Ford and Stefano Ricci.
A heritage house and foundation brand for Harrolds, this year Brioni celebrates its 75th anniversary in hand with Harrolds’ 35th. While Brioni continues to expand its sartorial code, recently recruiting Brad Pitt as the face of the spring/summer 2020 ‘Tailoring Legends’ campaign, the Roman house always stays true to its roots.
A heritage house and foundational brand for Harrolds, this year Brioni celebrates its 75th anniversary in hand with Harrolds 35th.
Brioni shop-in-shop in Harrolds Sydney Man
Brioni shop-in-shop in Harrolds Sydney Man
Brioni shop-in-shop in Harrolds Sydney Man
Brioni shop-in-shop in Harrolds Sydney Man
Succeeding Matt Dillon as brand ambassador, Pitt embodies the very essence of Brioni and the effortless style that the brand has become synonymous for, joining the likes of Pierce Brosnan, Samuel L. Jackson and Sir Anthony Hopkins.
A plurality of personalities, ease and sophistication, Brioni pieces are designed to last a lifetime, ageing gracefully just as their wearer does. Extending beyond suiting, Brioni offers elevated ready-to-wear, accessories and footwear, crafted from the finest materials including cashmere, silk reps, baby alpaca, barathea and jacquard silk.
The SS20 collection slips easily into the discerning gentleman’s wardrobe, combining formality with a hint of informality, following him from work to weekend with ease. The colour palette is an amalgamation of warm hues reminiscent of an afternoon’s sunset, including browns, beiges, neutrals, blues and greens.
Discover Brioni SS20 online and in store now.
