Cover Story
Everyone’s wearing Bottega Veneta
And here’s everything you need to know about the revival of the brand.
2 Minute Read
Ever since British designer Daniel Lee took the helm at Bottega Veneta in 2018, there has been a non-stop buzz surrounding the Italian label’s transformation. Also known as the ‘Bottega effect’, Lee’s impact on the fashion house has been one of the past year’s biggest fashion moments, and we’re excited to welcome it to Harrolds.
The 54-year-old luxury brand has always been a respected Italian house with impressive heritage, long known for its leather goods expertise and signature Intrecciato weave. Intrecciato is the process whereby leather strips are hand-woven to ensure precision and ageless style, with some bags taking as long as two days to make. The considered craftsmanship is a rarefied sort of luxury; serving as subtle branding for the logo-shy consumer.
Tasked with reviving the brand, Lee (most recently a designer at Céline), took over the reins following Tomas Maier’s 17-year tenure.
Intrecciato is the process whereby leather strips are hand-woven to ensure precision and ageless style, with some bags taking as long as two days to make.
Bottega Veneta Spring/Summer 2020 lookbook
Bottega Veneta Spring/Summer 2020 lookbook
Bottega Veneta Spring/Summer 2020 lookbook
Bottega Veneta Spring/Summer 2020 lookbook
Less than two years in the role, Lee has managed to create a series of cult sandals, roomy pouches and monochrome ready-to-wear pieces, rapidly becoming one of the most sought-after brands in luxury today. Follow the pavements of any fashion week (or our Instagram feeds) and there’s no doubt you will find a herd of attendees wearing the coveted brand.
In a stable of design favourites and celebrity fans like Rosie Huntington-Whiteley almost never without her nude stretch mesh and leather pumps and Christine Centenera constantly sporting her stretch square-toe leather mules, the brand is only gaining more momentum.
Lee’s sleek, modernist vision can be felt through the new shapes for the brand that celebrate padding and volume, moving back towards a more timeless look and more investment-worthy luxury pieces in both ready-to-wear and accessory collections.
Succeeding in marrying the house’s traditional codes while at the same time injecting a hefty dose of modernity, Lee has cut through his own millennial generation, engaging both new fans and existing.
Dominating the market with a physical reaction, Bottega is at the top of the ‘most wanted’ products of the year. And, there’s something for everyone. What you see on Instagram, or on the street, is that new Bottega can be injected into everyone’s wardrobe regardless of age or gender.With a distinctively Italian appreciation for modern dressing, Bottega Veneta is the ‘It’ label at the forefront of fashion, and we want it all.
Discover Bottega Veneta Spring/Summer 2020 collection in Harrolds Melbourne and Sydney flagship stores now.
