In the overstimulated marketplace of modern luxury, less is truly more. Helping to pioneer the minimalist aesthetic in the landscape of fashion since 1968, the venerated house of Jil Sander creates a much-needed harmony. Entering the house of Harrolds for the first time, Jil Sander brings a sophisticated serenity to the modern man, a notion celebrated in current times.

The eponymous fashion house was founded with just her mother’s sewing machine in Rotherbaum, Germany, after Sander had stints in LA and New York, studying at UCLA and writing for fashion magazines. By 1973, the Jil Sander line truly took flight, and flourished throughout the 80s and 90s. Often described as “the Queen of less”, her unique brand of minimalism focuses on leveraging quality cuts and textiles as opposed to excessive logos and print. Multiple periods of departure from her brand saw Creative Directors such as Raf Simons and Rodolfo Paglialunga take the reins.

Fast forward to 2017, and current Creative Directors and husband-and-wife duo Lucie and Luke Meier have spearheaded the brand. Between them, the pair have previously worked at the famed houses of Christian Dior, Balenciaga, OAMC and Supreme. The duo has carefully elevated the austere approach of Jil Sander, expressing emotion through clean shapes and textures, without industrializing the art of minimalism. Truly a far cry from fast fashion, each piece is carefully tailored and designed for longevity.

Presented at the prestigious Pitti Uomo in Santa Maria Novella, the latest collection from Jil Sander elevates classic menswear staples such as button-down shirts, cropped trousers and blousons to new heights. Using architectural influence to create serene and sensual silhouettes that speak for themselves, graphics are incorporated sparingly, giving rise to a “pure” minimalist aura. The collection is bound by neutral palettes and inspired by a global approach to technical handicraft, with a tailored artisanal feel.

In a world full of noise and clutter, Jil Sander will help you navigate modern life with a sense of calm.