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“A-COLD-WALL* simply is.”

“A-COLD-WALL* simply is.”

Harrolds-loved label A-COLD-WALL* makes its individualistic mark at the intersection of social consideration and material innovation. A-COLD-WALL* transgresses the barricades and boundaries that encircle typical streetwear, interpreting global working class uniforms in a spectrum of high-fashion, highly architectural outerwear to simple jerseys.

Today, Samuel Ross – the brand’s London-based architect of design – presses for a fleeting moment of pause in a round of quickfire questions with Harrolds before returning to his meticulously honed work regime.

A-COLD-WALL* simply is. Its nature is plural.

How do you source inspiration from the immediate world around you?

To be completely honest, the notions and concepts simply flow through my reading habits and natural observations of contrasting environments. What we typically deem to be specific and unique to oneself is often allotted from a socio geographic framework.

An atypical sense of belonging, a sense and spirit of plurality, and shared experience is what I try to convey through A-COLD-WALL*.

Talk us through A-COLD-WALL*’s driving ethos.

A-COLD-WALL* simply is. Its nature is plural. It is deeply rooted in conveying the semantics associated with identity, visibility and various art movements.

Overtime, this plurality has created a structure of sorts with several facets and rooms shared fundamentally through experimental design highlighting aspects of society.

How have you been spending your days at home in 2020?

Working on furniture, garments and working out. I have a fixed routine in place and I don’t like to break it.

In a year synonymous with episodes of creative paralysis, how have you stayed motivated to design?

There is much to drive, develop and communicate. Staying motivated fortunately is not a problem. Ensuring critical change occurs forces movement, and the knowledge that stillness is death.

What is your hope for the future of the fashion industry?

I have many hopes. But an inclusive, conscious industry would be a good start.

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