Long-beloved brand Brioni has launched a capsule menswear collection with long-beloved heartthrob (and style muse) Brad Pitt. The iconic actor has made a foray into the design world with this exclusive (and charmingly elusive) seven-piece drop.
This marks the only occasion that the Italian menswear label has partnered with an ambassador on a limited-edition release.
The beauty of the collection is in its versatility
Hailed BP Signature, the range is grounded in subdued, tonal colours and supple fabrics. Slip on a long-sleeved cashmere polo for laid-back autumn wear, or dial up the drama with a velvet evening jacket. Brad and Brioni meet at the seam, with a signature logo stitched inside tailored jackets for finishing flair.
The regal, PM-appropriate pieces in the capsule were modelled off Brad Pitt’s 2020 Academy Award ensemble, making a convincing case for comfortable dressing in even the most extravagant settings.
Harrolds is one of the select international retailers handpicked by Brioni to house BP Signature, displaying the range online and in-store across both Melbourne and Sydney.
When asked to reflect on the makings of BP Signature, Brioni Design Director Norbert Stumpfl explains “it was a chance to design something comfortable, easy and flexible without sacrificing style or sophistication.”
“The beauty of the collection is in its versatility, while leaving ample room for the Brioni man to make his own statement in how to wear it,” says Norbert.
Do as Brad would and dress with sophisticated ease. Here, we curate three inspired looks that boast max wearability, tactful textures and show just how elegance and nonchalance can coexist.