Cover Story

The Future of Fashion is Now:

2 Minute Read
The Future of Fashion is Now:

Harrolds has launched into the world of cryptocurrency with RelayPay, marking a momentous new era in Australian luxury shopping.

After 37 years, Harrolds continues to curate a shopping experience that is like no other in high-end Australian fashion. Now, the legacy retailer is offering clients the oppurtunity to purchase the best in local and international designers via cryptocurrency payments in-store, with online to follow in July.

Harrolds has always been about community, experiential shopping, and innovation

“Harrolds has always been about community, experiential shopping, and innovation. We’re constantly looking for new ways to exceed client expectations, and make technological advancements ahead of the curve. Our implementation of cryptocurrency payments is a testament to just that,” says Ross Poulakis, Managing Director at Harrolds.

The launch of crypto is thanks to Harrolds’ partnership with RelayPay: a trusted platform bridging the gap between traditional finance solutions and digital currencies. The partnership was formed through the shared vision of continuously pushing the boundaries for the betterment of clients and customers. This successful integration has helped pave the way and cemented Harrolds to forever be the first mover within the Australian luxury retail industry.

RelayPay is predicated on innovation. This has paid dividends, as we are an Australian-first provider of a service that cannot be matched

– Eric Wu, Head of Business Development at RelayPay

“Our non-custodial wallet approach allows users the freedom to transact with funds from any wallet. The majority of the same service providers within the Australian market only provide the ability to accept cryptocurrency on a custodial basis, meaning there is a restricted customer base and only customers of the service provider can access said service. This distinctive advantage has led RelayPay to being Harrolds’ preferred partner within the space and as we see a turn in the markets, we need to be focusing more on utility and the value that cryptocurrency and blockchain technology has brought to a truly archaic financial system, rather than the actual dollar value of the cryptocurrency.”

“Volatility and risk have been associated with the industry for far too long and usually comes from a lack of understanding of stable coins and how they are cryptocurrencies tied to a stable commodity or asset. I believe everyone will learn alot about the industry from further research into USDC and USDT, obviously whilst browsing for their next retail purchase at Harrolds.” In-store crypto payments at Harrold’s Sydney and Melbourne boutiques will be made via a hosted page solution that contains a QR code, allowing clients to then execute the payment from their own crypto wallet. Harrolds will accept payments in myriad cyrptocurrencies, including Bitcoin, Ethereum, USDT and USDC to name a few. See full list below:

  • Bitcoin
  • Ethereum
  • USDT
  • USDC
  • DAI
  • YFI
  • WBTC
  • BUSD
  • GUSD
  • PAX
  • sAUD
  • sEUR
  • sUSD
  • TUSD
  • AAVE
  • COMP
  • LINK
  • SNX

Embrace the cryptocurrency shopping experience with Harrolds today at:

Harrolds Melbourne, 101 Collins St,
Melbourne VIC 3000

Harrolds Sydney, Westfield Sydney,
188 Pitt Street NSW 2000

Copied to clipboard