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Hommey X Harrolds presents your comfiest summer yet

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Hommey X Harrolds presents your comfiest summer yet

Home is where the heart is this Christmas, in Hommey X Harrolds — our much-anticipated limited-edition offering for festive gifting (for you, or someone special).

This is your ultimate summer companion

After the getaway stints and overseas jaunts, we’ve readily embraced this year (and look forward to this summer), it’s time to return to our havens for a silly season of self-care and quality time with family and friends. Today, we’re filling you in on the makings behind this cosy collaboration, courtesy of Justin Kestelman, Director of Hommey (pronounced: ‘home-ee’)

For those unfamiliar, can you give our readers a rundown on the Hommey brand? What’s your ethos, aesthetic and overarching mission?

After moving into my new apartment in South Yarra (Melbourne), in the middle of lockdown in 2020, I saw a gap in the soft furnishings market. I decided to create a destination brand that would help millennials make their home comfy and stylish through aspirational imagery, quality products, sustainable and ethical materials, and most importantly, an accessible price point. Curating comfort for your home is our number one priority, because we understand that home is more than just a place to live — it’s a place to get comfy (and Hommey).

How long has the Hommey brand been around for, and how have you evolved to significantly differentiate your product offering since day dot?

We turn two years old on the 28th of October! We’re a new business that started with the humble cushion, but have quickly evolved into a lifestyle brand. My partner and I are addicted to homewares — we live it, breathe it, talk about it and research it, so we’re always thinking about what we would love to see in our home and how to bring the dream to life. All of our products are tested, washed, used and lived-in by myself and the team before it gets to you (the customer).

We take so much pride in each and every product that is on those digital shelves (and soon to be in store), so you can be reassured the quality is exceptional. From a design aesthetic standpoint, myself and Abbie (my designer) take a lot of inspiration from fashion – think colours, fabrics, patterns and trims coming fresh off the runway. We strive to be the leaders of a homeware design aesthetic that elevates the fashion of your home.

How did Hommey and Harrolds’ summer ​project come about? And what incentivised you to craft plush robes and towels for the summer?

Harrolds has always been a brand I aspired to work with. So, when we were approached by the team to see if we wanted to collaborate on a range for Christmas, I thought: what a great opportunity for people to experience a premium quality Harrolds product without the extremely boujee price tag. After seeing how popular the original Hommey robes  and towelling collections were, we decided to evolve the range by introducing exclusive and unique colourways (biscotti, liquorice and wasabi) to the Hommey and Harrolds communities.

Why is Hommey x Harrolds a prime source of gifting for the festive season. And who would you gift these creations to?

I always struggle with Christmas presents, but this collaboration is so universal. There are beach towels that come in three different colour combos (that you can’t go wrong with heading into the summer), and I highly recommend pairing it with a matching robe for extra brownie points. These gifts are for anyone who loves lounging in their robes and/or spending long summer days by the beach or pool.

Talk us through the fabrication of the robes and beach towels. What makes them the ultimate summertime accessories?

Our fabrication is all about durability. Our premium 100% Turkish cotton is 550gsm in weight, giving it a soft hand-feel, machine washable ease, and yarn dyed to stand the test of time beyond one summer. They’re made in our factory, being EOKO-TEX, BCI (better cotton initiative) and Sedex-certified to ensure ethical and environmental standards are being upheld. You can rest easy knowing our products are nothing short of top quality.

Boujee robes are having a real moment — we’ve seen it everywhere, from TikTok trends to the wardrobes of our favourite fashion people. What do you think the allure of a fancy dressing robe is, especially given the biggest season of celebrations ahead?

Look good, feel good, right? When we step out of home, the wardrobe generally becomes a bit more pared-back, so we wanted to use this opportunity to create a range that was vibrant and fun. This is something that still incorporates the “Melbourne wardrobe” but can be worn to (or before) any festive occasion.

I’m extremely proud to see this collaboration come to life

What does this partnership with Harrolds signify for Hommey? Why is it an important collaboration to you?

Partnering with an iconic fashion retailer like Harrolds signifies the progress and authority that Hommey is becoming in the world of comfort and style. I’m extremely proud to see this collaboration come to life from a business point of view, but also a personal one. It’s been a bit of a pinch myself moment to see how far we’ve come in just two years.

Lastly, can we ask what’s on your hypothetical Harrolds Christmas wish list this year?

The list could go on for ever…

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