French for friend, Ami distills the essence of authentic style that feels simultaneously aspirational and accessible. Ami Paris is renowned for oversized, plush sweaters, one-and-done maxi coats and polished tailoring in outerwear staples. Their objective is to define effortless chic dressing through a label that succinctly builds your wardrobe out à la Parisienne. French designer Alexandre Mattiussi founded Ami in 2011 after honing his skills in the halls of myriad fashion houses, and was the first-ever menswear designer to claim the Andam Prize in 2013.

Launching across both menswear and womenswear categories at Harrolds, Ami prides itself on gender-fluid silhouettes that demonstrate the pinnacle of androgynous design today. Masculinity and femininity work in harmony, rather than against each other, in Ami’s stylish and comprehensive wardrobe. Step into the French capital’s je ne sais quoi style via the nonchalant-yet-suave lens of Ami.

Originally famed for making masterful denim, but since evolving into an evocative fashion brand, Diesel is the latest razor-sharp, boundary-pushing womenswear brand to land at Harrolds. Founded by Italian-born Renzo Rosso in 1978, Diesel actually has fashion prodigy Glenn Martens to credit for its recent comeback. The brand was named Diesel during a worldwide oil crisis, drawing parallels between the alternative fuel choice and fashion as a form of individualistic rebellion.

The dawn of this provocative denim brand was in stark contrast to the omnipresent casualwear stalwarts that had been commonplace in the past. Firmly back on the sartorial map, Martens has secured Diesel’s pride of place in the fashion news-cycle. Taking old classics and reimagining them in an avant-garde context, Diesel promotes notions of choice, freedom and experimentation via clothing. In this autumn-winter 2023 collection, we’ve seen themes of denim devoré, cracked leather optics, exaggerated smiles and d-logo mania.

Rick Owens is an iconoclast, innovator and intoxicating storyteller through both clothing construction and conversation. But with all of that greatness comes inevitable polarisation. Originally from Southern California, Owens’ glamorous take on gothicism is what earned him cult sartorial status, making abstract fashion wearable by the everyman.

From sculptural draping and mystique-inducing gowns to athletic sneakers and tough-girl boots, Owens throws away the feminine rule book to create looks that quietly command attention. Harrolds welcomes Rick Owens to the womenswear stage in Australia, with luxe black skirting, occasionwear frocks and extravagant puffer jackets.

The Moroccan influence of designer Charaf Tajer on Casablanca is crystal clear, as reflected in sunshiney, technicolour, escapism-driving motifs. A Parisian-born designer from Moroccan descent, Tajer was a self-taught creative agency director before making a bold foray into fashion in 2018. Casablanca is a menswear brand that combines elegance and comfort that mirrors the connection between nature and architecture, with strong European allure. Led by idealism, Charaf has a desire to “spread beauty and self-confidence, to express what’s beautiful in the world, and in all of us.’

Casablanca represents a shift in men’s fashion at Harrolds and in the worldwide sartorial landscape, signaling bolder and intrepid dressing becoming a new norm. Daring to be different, Casablanic offers a hiatus from homogenous outfitting, bringing idyllic visions of faraway horizons to your wardrobe.

Nahmias is an LA-born brand, built in 2018 by designer and creative director Doni Nahmias. His eponymous label is a wearable love letter to his youthful memories of coastal LA. His seaside mode de vie influenced the manufacturing tactics of the brand, like incorporating luxurious silky sheen through a sand-wash technique, resulting in a laid-back and worn-in aesthetic.

Imbued with the nostalgia of yesteryear, Nahmias brings high-quality but super-cool skate, basketball, surf and hip-hop codes to the fore of the modern man’s wardrobe. Think elevated design with a relaxed, semi-undone personality.